Who we are
We are a burgeoning designer brand with a retro-inspired aesthetic, committed to crafting an exclusive and liberating fashion sanctuary. Our focus lies in offering fashionable, affordable luxury, and premium-quality tweed garments. Each distinctive article of clothing is meticulously designed to evoke joy, youthfulness, and allure in the women who wear them.
House Of HYA, established in 2019 by Michelle in the United Kingdom, initially specialized in tweed designs. Recognizing a significant market demand for her creations in 2022, Michelle raised £1.14 million in funding from S.A.S. to expand into the broader EU market. Presently, we are able to deliver our products across the entirety of the EU. In 2024, we made the strategic decision to venture into the Asian market, achieving notable success thus far.
Our Inspiration
In contemporary society, diverse stereotypes prevail, with voices on social media often categorizing women based on their various identities and life choices. Questions such as appropriate attire for work, school, or social outings further contribute to the dilemma women face in following their hearts, often resulting in self-denial and doubt. This contradicts the ethos that our brand seeks to promote.
House of HYA not only endeavors to offer stylish clothing for young women but also aims to cultivate a community where customers can embrace freedom and independence. Our aspiration is for all women to possess the confidence to embrace themselves fully, to openly acknowledge their imperfections, and to become their unique selves. May HYA girls always remain untamed.
Our Designers
Our tweed collection embodies boutique elegance through the fusion of color and contemporary fashion. Collaborating with designers worldwide, we prioritize crafting tweed garments that are both high in quality and affordable. We continuously update our design collection based on the latest trends and practical considerations, ensuring that every piece reflects confidence and freedom.
Tweed: We strive to reinvent the timeless elegance of tweed, tailoring it to suit the vibrant and modern sensibilities of young women. Through a focus on color, texture refinement, and an infusion of youthfulness, we create urban tweed attire suitable for various occasions and seasons.
Dresses: Drawing inspiration from the nostalgic styles of the 1980s and 1990s, we blend elements of hot, sweet, and retro-sexy to empower HYA girls with unique fashion statements. Our dresses offer versatility and adaptability, catering to the preferences of women in the Z-era and allowing them to express their personalities freely.
